Complete Brand Identity
More than a logo. A complete foundation for how your business looks, sounds, and presents itself.
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This package brings your strategy, messaging, personality, and visual identity together in one cohesive system. You'll receive an extensive, editable brand kit designed to guide your website, social media, printed materials, photography, and future marketing decisions.
1
Brand Foundation
We define the foundation behind your brand, including your audience, positioning, brand promise, values, personality, keywords, and the experience you want to create for customers.
2
Voice & Messaging
Your brand kit establishes how your business should communicate. This includes tone of voice, messaging standards, preferred language, language to avoid, and clear guidance for keeping future content consistent.
3
Visual Identity
Your visual system includes a primary logo, secondary logo or submarket, color palette, typography, graphic direction, photography style, textures, and supporting visual elements.
4
Brand Kit + Mood Board
Everything is organized into an extensive brand guide and coordinated visual mood board. Both are professionally reformatted into editable client files, allowing you to reference, update, and apply your brand as your business grows.
Our Services
What's Included
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Brand discovery questionnaire
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One brand strategy consultation
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Brand overview and identity
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Target-audience definition
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Brand positioning
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Brand promise
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Brand personality and keywords
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Tone-of-voice guidance
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Messaging standards
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Preferred language
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Language and messaging to avoid
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Primary vector logo
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Secondary logo or submark
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Brand color palette with color codes
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Font system
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Photography direction
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Graphic style and visual elements
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Brand experience guidance
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Brand philosophy
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Custom visual mood board
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Editable brand kit file
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Print-ready PDF copies
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Individual logo files with transparent backgrounds
What's Not Included
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Business naming
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Trademark research or registration
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Custom illustration
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Product or packaging design
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Printed materials
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Social media templates
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Website design
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Copywriting beyond the brand messaging contained in the guide
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Additional concepts or revisions beyond the included scope
